The History of Department Stores

Me, Jan Whitaker

Department stores & me

I don't consider myself old, but I was around long enough ago to be able to shop in the department stores in downtown St. Louis, my former home town. "Famous" was the store I went to most often. Stix, Baer & Fuller was, I thought, a better store, but it was a little too far away to walk to during a lunch break from work. Vandervoort's was a bit stodgy for my tastes, though I knew it was supposed to be the finest of the three.

I shopped at the branch stores too, but they never matched those downtown for the variety of merchandise, the diverse spectrum of customers, the number of sales, or the packed schedule of events. The best windows, especially at Christmas, were downtown. The Scholastic Art exhibits of schoolchildren were at Famous downtown. (I was thrilled to have a collage in the show one year.) The big fashion shows were in the downtown stores too. My high school's glee club, to which I belonged, sang Christmas carols in the Famous-Barr cafeteria one year.

The stores' tea rooms had delicous food, often made from scratch on the premises. I was impressed by shrimp salad on cheese bread and homemade potato chips.

Click on "Jan's other site" under Quick Links to read more about department store history.

2008 Events, talks

On January 10 I gave an illustrated talk on Boston department stores at the Boston Public Library. It was great to have an enthusiastic audience and I loved how everyone broke out with applause when someone declared that no muffins in the world could match those formerly sold at Jordan Marsh!

Having talked to audiences in Philadelphia (Wanamaker, Gimbels, Snellenburg's, Lit's, Strawbridge & Clothier, etc.), Connecticut (G. Fox espcially), and Boston (Jordan Marsh, Filene's, R. H. White, Gilchrist's, etc), it's hard to decide which city loved its old department stores best!

I am available for talks. Ask me about it.

Radio and television interviews & call-in shows (To listen to podcasts, see Quick Links.)

Midmorning, Minnesota Public Radio, “What’s in Store for Macy’s?” Sept. 6, 2006

First Light, WestwoodOne, Dirk Vann, Sept. 13, 2006

Writer’s Voice, Francesca Rheannon, WMUA, Oct. 20, 2006

Radio Times with Marty Moss-Coane, WHYY, Dec. 4, 2006 (podcast)

Marketplace Morning Report, Lisa Napoli, Dec. 25, 2006 (podcast)

The Walt Bodine Show, KCUR, Kansas City, Jan. 31, 2007

CBS Sunday Morning, "What's in Store?" (on the comeback of department stores), Feb. 18, 2007

Fox Business News, "Black Friday," Nov. 23, 2007


A younger me hugging a department store Santa.

(Photo: Ellen Augarten)
The contemporary me.




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